Holly E. Thaggard

Founder & CEO



Supergoop! founder Holly E. Thaggard


When my close friend was diagnosed with melanoma 8 years ago, I couldn’t believe that someone so young and healthy could get skin cancer. After learning that skin cancer is the most common cancer in the United States and that more than 90% of the signs of aging are caused by the sun, I set out to raise awareness to these two key facts and Supergoop! would lead the way.

Supergoop! super broad spectrum sunscreens help protect skin from UVA rays, in addition to providing the SPF necessary to prevent damage caused by UVB sunburn rays but we don’t stop there. Antioxidants have now shown to neutralize and deliver a second line of defense against photodamage and accelerated skin aging. Our clinicals have proven to improve the appearance of fine lines, wrinkles, elasticity and hyperpigmentation by neutralizing free radicals and stimulating collagen production.

We also recognize that traditional sunscreen is the farthest thing from “feels good”. So, we strive to create products that you and your family actually want to put on. Lightweight and easy to apply, never goopy. And formulated with only the highest quality ingredients, always free from any controversial ones.

8 years later we’re more focused than ever on innovation in UV protection skincare so that you and your family can feel good about starting your day in the sun with Supergoop!. Drop us a line, we’d love to hear from you.

My best,


Holly E Thaggard
CEO and Founder, Supergoop!