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About us: the supergoop! story

This Was
Never Just About

sunscreen.

Hi, we’re Supergoop! You may know us as the Experts in SPF™. For more than 15 years, product has been our purpose — something our founder, Holly, has said since the beginning. But our mission is about so much more than just sunscreen...

SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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SINCE 2005

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Experts in SPF™

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This is about

revolutionizing

an industry

Not long ago, SPF only came to mind at the beach, and it wasn’t something people actually wanted to wear. So, we set out to change the way the world thought about sunscreen. Goodbye, gloopy sticky SPF. Hello, Supergoop!

We continually invest in newer, better ways to bring sunscreen to life with formulas that completely change the game. (We’re looking at you, Unseen Sunscreen!)

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This IS ABOUT BEATING THE ODDS

1 in 5 people will be diagnosed with skin cancer in their lifetime. The good news? Wearing sunscreen can help substantially reduce your risk of skin cancer.

We’ve got plenty of creamy-dreamy-invisible-irresistible options for you to choose from, including a morning moisturizer and a shimmery eyeshadow. All you need to do is wear them!

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This is about

doing things better

We’re talking cruelty-free and made with feel-good ingredients. Forget oxybenzone, octinoxate and parabens — we choose our ingredients to deliver added benefits while meeting the highest global standards for quality and safety.

All of our product boxes? Made from recyclable, post-consumer recycled materials. Plus we offer a free recycling program for our products, and our shipping boxes and packing contents are 100% recyclable. From production to packaging, we’re constantly identifying new ways to greenify our goods.

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THIS IS ABOUT STAYING TRUE TO OUR ROOTS

Supergoop!’s first home wasn’t a store shelf, it was a classroom. Our founder, Holly Thaggard, started the company by getting SPF pumps into schools in Texas to better protect our youth in a place where play happens every day.

Since then, our belief in pioneering change on the playground has never left us: Through our Ounce by Ounce® program, we continue donating SPF pumps to schools across America.

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This is about wearing SPF. Every. Single. Day.™

We know the biggest barrier to making SPF a daily habit is finding a formula you love. That’s why we have 40+ options for all skin types, tones and routines.

We’ve even have a fun quiz that connects you with your perfect SPF. Try one or two (or five!), and before you know it, you’ll be as SPF Obsessed™ as we are.

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The sun is your energy, not your enemy — so we’re giving SPF a new meaning! Boldly go wherever the day takes you and find the joy in your everyday adventures. We’ll keep your skin protected every step of the way.

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