Getting the kids to #SupergoopUp!

Our Founder reveals her tried and true secrets for getting the kids to #SupergoopUp!

1: Location, Location, Location:
Keep our Endless Summer pump in a prime location on the kitchen counter so no one forgets to apply!

2: DIY Application for your little lady:
Using a Beauty Blender is a fun way for your little one to think she’s applying makeup just like mom, when she’s really
learning sun safe habits!

3: Monkey see, monkey do:
Be a role model for your child, apply sunscreen to yourself frequently before you apply it on them.

4: Face paint:
Whether you start with a heart, a boat or a flower, let them have fun with shapes before rubbing in.

5: Let them admire the SPF:
Applying sunscreen in front of a mirror will calm your kiddo as seeing what is being applied makes the process less scary.

Pollution and Your Skin

If you’re serious about your skincare, you’re already wearing SPF daily. If you’re not, let’s get serious! One in five Americans will be diagnosed with skin cancer in their lifetime, and 90% of the visible signs of aging are caused by UV exposure. Sunscreen everyday all day is a no-brainer. (Even for workaholics who never leave the office: UVA rays penetrate windows!)

If you’re patting yourself on the back for having your SPF covered, hold up: You may not realize that your skin is getting hit with a lot more than just the sun’s rays each day, especially if you live in a city. According to a 2014 article in Frontiers in Environmental Science, “Although human skin acts as a biological shield against pro-oxidative chemical and physical air pollutants, the prolonged or repetitive exposure to high levels of these pollutants may have profound negative effects on the skin.” Diesel fumes, factory emissions, cigarette smoke, and other air pollutants interact with your skin and create Reactive Oxygen Species (ROS).

So, what exactly does that mean? Well, ROS are free radicals that attack the proteins in healthy skin cells and cause oxidative damage. This leads to the breakdown of elastin and collagen, which help keep your skin firm and smooth. Oxidative damage in your skin leads to signs of aging like wrinkles, fine lines, dark spots, dullness and loss of elasticity. Oxidation increases in skin cells as you get older and your skin gets weaker, diminishing the skin’s ability to repair itself. That means that it’s more effective to prevent the signs of oxidation than to try reverse them once they appear.

Our City Sunscreen Serum is an awesome first step in a pollution-protecting skin care routine. It provides daily skin protection against environmental damage with Vitamin E and Uniprotect PT-3, antioxidants that help prevent further damage. And pollution protection is only one of this serum’s super powers! City Sunscreen Serum is also a broad-spectrum SPF 30, fighting both aging UVA rays and burning UVB rays, and a lightweight moisturizer that helps keep sensitive skin hydrated. It’s like a forcefield for your face!

While research into the effects of air pollution on our skin is only beginning to catch up to research on sun damage, your beauty regimen might already include helpful antioxidants! Eat plenty of green, leafy veggies. Keep your tea green, your chocolate dark, and your wine red. Look for products that include B vitamins, vitamins C & E, green tea, rosemary, and grape seed extract. Using a mineral foundation can also help keep the nasties off your skin, and we just so happen to have one of those too.

Our Holiday Tips!

So we’ve already arrived at the start of the Christmas countdown (how?)! I wanted to share a few of this year’s beauty treasures that could fit for your gift giving needs as well. Now that the mad dash for deals is over, check-off your list with ease AND without leaving home!

MOMS: Caudalie Divine Oil (3.4oz) | $49
I’m thrilled to have found the holy-grail of luxurious, skin-loving essentials for our sweetest Mom’s and Momma-In-Law’s that will surely become a beauty staple – Divine Oil from Caudalie. This stunning, post-shower oil is antioxidant-infused with grapeseed polyphenols to reveal incredibly silky, firm and luminous skin, topped with a delicate scent from head to toe.

GIRLFRIENDS: Klorane Smoothing & Relaxing Patches | $24
Surprise your girlfriends with Klorane’s Smoothing and Relaxing Patches with Soothing Cornflower for some much-needed relaxing and easy pampering on-the-go. These hypoallergenic (and dermatologist-tested!), cornflower extract enriched patches revive and brighten tired eyes, while visibly reducing both puffiness and the look of fine lines.

HUSBAND/BEAU: Everyday SPF 50 Pump (18oz) | $48
Stuck on what else to gift your tech-savvy/sports-enthusiasts husband or beau? We say, surprise them with some serious skincare! No matter what they’re into or what age, taking care of their skin is a valuable lesson that can be easy and enjoyable too! With our unbelievably lightweight, fast-absorbing Everyday formula, they will actually WANT to apply SPF daily!

TEACHERS: Forever Glowing Holiday Set SPF 40 | $52
This multi-tasking duo is the perfect pampering partner for an at-home spa session during the Winter break as well as to use daily for full-body UV protection. Our 3-time Allure Best of Beauty award winning Forever Young Hand Cream and luxurious Body Butter work wonderfully together to brighten and tone skin for the dry months to come.

CO-WORKERS: Marvis Classic Strong Mint Toothpaste (3.8oz) | $10.50
My ultimate morning must-have would also make a wonderful gift to ensure they’re ready-to-go for the mistletoe moments ahead! This innovative favorite is brilliantly refreshing, flavorful and long-lasting strong mint flavor delivers only your brightest white (and slightly tingling) smile, and quintessential to every gals’ and gentlemen’s pre-holiday party routine.

Supergoop! Efficacy Testing

Consumer Reports recently released a study that all who care about their skin will find alarming. According to the study, almost half of the sun protection products tested failed to meet their SPF and water resistance claims. And, if you are a mineral-only “natural” sunscreen wearer you’re taking a greater risk as these actives performed much worse than their chemical counterparts. In fact, 74% of the mineral based formulations did not meet their SPF claim.

Being a mother of two young children (8 year old Will and 11 year old Emery) and a professional in the skincare industry, I feel a responsibility to protect my family and dedicated customers from the dangers of exposure to the sun’s rays and to give reassurance that you can safely have fun in the sun. So, we at Supergoop! are going to do something that we hope others in our sunscreen industry will do as well. We are committing to share our efficacy testing on each Supergoop! product on

With skin cancer diagnoses alone totaling a number significantly larger than the diagnoses of breast, lung and prostate cancer combined and ever increasing awareness of the cosmetic skin damage caused by the sun, our industry must perform as we claim. Skin cancer is one of the only cancers that is primarily preventable. If your sunscreen, a proven source of prevention, isn’t living up to its claims, you are being lethally mislead.

While sunscreen is regulated as an over-the-counter (OTC) drug, what consumers may not understand is that it is not part of the Food and Drug Administration’s (FDA) process to test sunscreens for efficacy nor does it require a review of 3rd party manufacturers testing. It was also brought to light last summer that the Environmental Working Group (EWG) –also a trusted source for all things sun protection- makes recommendations and provides health ratings (1-10) by reviewing a formula’s ingredient list and not by the group’s own testing or review of a manufacturer’s reports. As consumers we must understand that all skincare formulas are truly unique and each blend of ingredients that make up the sum of a final formula must be tested and evaluated in combination by a 3rd party laboratory both pre and post manufacturing. Efficacy cannot be determined by a dogmatic list of individual ingredients.

Along with sharing our test results on our product pages, we’re including a guide to give consumers a better understanding as to how this testing is conducted. SPF? Broad Spectrum? Critical Wavelength testing? Waterproof or water-resistant? The category can be a bit confusing so we are hoping to help shine a light on the simple facts and figures. It’s our hope that other companies will follow suit, in sharing their efficacy results as well. If we are going to realize our dream to eradicate skin cancer we all need to provide products that people know are safe and effective, such that they are willing to wear them everyday. I realize we can’t do this alone, but I do hope our leadership will inspire others to follow.

Cheers to a safe and happy summer season!

Supergoop! + Pink Vail

Anyone that has come within a zip code of anyone on team Supergoop!, knows that we’re determined to end the epidemic of skin cancer, but what you might not know is that we also seek to continuously lend our support and be a passionate force behind initiatives for cancer prevention and treatment. This year, we’re incredibly honored to align with our Vail Resort partners during the Pink Vail Rally on the Slopes. This all-day celebration allows us to extend our support, empowerment and strength to the nearly 3,000 patients, survivors and families that come together just once a year.

For my family, skiing together has been a long-standing tradition and one that personally makes me feel empowered and unstoppable. My hope is that this day of spirited skiing and time on the mountain will bring much strength to families that have to fight onward, as well as some sunshine in honor of those who have conquered their own personal battle with cancer.

Thanks so much for taking a moment to learn a bit more about this awesome event. If you’d like to lend a hand and support our ‘Sun Safe Skiers’ you can simply click here.

What?! Sunscreen Isn’t Allowed in Schools?!



By: Holly Thaggard, Supergoop! Founder and CEO

This morning marked the first really chilly day of fall.  From here on out, the temperatures will drop and the days begin to shorten. It’s the official start of a new season, one that makes us think about back-to-school, football, and….sunscreen?

Yes, sunscreen. today, my co-owner Maria Sharapova and I are proud to announce the launch of Project Black Dot, a multidimensional platform that focuses on providing consumers with suncare education and activations year round.

Our first campaign, Project 1: Permission, aims to challenge the status quo that has lead to this national epidemic of Skin Cancer that will affect 1 in 5 Americans and is keenly focused on starting where sun damage begins, during childhood.

So why fall? After all, May is Melanoma awareness month. That’s when we should be worried about sun protection right? Talking about sun protection in the fall doesn’t sell magazines or tv commercials.  Are people just not interested in hearing about it because the temperature has changed?  Well, this is exactly the reason we chose this moment to launch the campaign.

Four years ago, my daughter came home prior to a fall outdoor field trip with a note in her backpack stating that any sunscreen (as is the case with all over-the-counter drugs) found in a child’s possession would be discarded. That’s right. This really happened. The fact that such an antiquated law still exists in 47 out of 50 states is alarming. When you consider that on average, children are exposed to 3x more UV rays than adults, it gets even more silly.

Why, might you ask, does a law like this exist? Simply stated, sunscreen has been classified as an “Over the Counter” or “OTC” drug since the late 1970’s, the same classification given to aspirin and several other common consumer products containing active ingredients. And this is a good thing. This classification was put in place to protect consumers and ensure manufacturers meet current standards for safety and effectiveness and to be certain consumers have the information they need to choose the right sun protection for themselves and their families.

So, with this knowledge and background, our ask is simple. We are calling on parents to sign permission slips allowing their children to use sunscreen on the playground and ball field. These permission slips start the dialogue around the importance of daily sun protection sunscreen use in school.

In light of the Surgeon General’s Call to Action to Prevent Skin Cancer, and the clear goal to promote policies that advance the national goal of skin cancer prevention, NOW is the “right time” to mobilize the country around this all too important issue.  The fact remains though that change doesn’t happen easily, but, as my favorite marketer Seth Godin says: “Change is difficult, and often impossible, but the more clear you can be about the specific change you are hoping for,… the more likely it is you’ll actually achieve it”

So let’s make like Seth and be clear. Get involved and sign your child’s permission slip today by visiting Please help us spread the word as our goal is to garner 100,000 signed sunscreen permission slips so that we can put the power into the hands of parents and schools rather than in the ridiculousness of the laws that exist today.

Honestly, what is healthy when it comes to sunscreen?

By: , Founder & Chief Executive Officer at Supergoop!


Pop Quiz! (Don’t freak out)

Would you rather wear a:

(A) “safe and simple” sunscreen that is perfectly rated as having only ingredients considered to be as safe as water, but could potentially leave you with a painful or blistering sunburn?


(B) “performance” sunscreen with a sky-high SPF rating, knowing that it is formulated with a potent level of active and potentially skin-irritating ingredients.


(C) sunscreen formulated with the highest quality, non-controversial ingredients on the market, that is proven to protect from 98% of the sun’s harmful UVA and UVB rays?


This is, of course, a rhetorical question.  It’s safe to say the answer is obvious. And yet, this is where we now find ourselves in the sunscreen market.  In one corner, we have the “organic” crowd, driven by the Environmental Working Group’s (EWG) 1-10 scale of “healthy”, and in the other we have the proverbial “space-race” to SPF 1,000+ which has been playing out on drug store shelves for the past decade.


Given the recent sunburn upset affecting The Honest Company, coupled with the EWG’s consistent push to promote natural and healthy SPF, and Neutrogena’s competitive pressure for ever higher SPF values (at their own expense of being included in the list of “worst sunscreens” by the EWG) it is more important than ever to look at and consider – what makes a sunscreen “healthy”?


Let’s first take a deeper look at The Honest Company’s recent trouble.  Honest has built their brand at breakneck speed by poignantly identifying and responding to consumers who are fed up with yesterday’s household brands’ lack of attention to the long term health consequences of their products.  Honest is essentially formulating each and every product with the primary objective of achieving a low EWG rating.  And what a great mission; my family personally uses Honest products all over the house as a better alternative for everything from diapers to dish soap.  In recent weeks however, their ‘Best Beach SPF 30 Sunscreen Lotion’, a product known for holding the highest “healthy” honors with an EWG 1 rating, is also now known for having broken the Internet with customer photos of life-long skin damaging sunburns.


Originally launched with 20% zinc oxide, the reformulation introduced earlier this year and now under fire, contains less than half that amount of sun-blocking zinc oxide.  As an experienced sunscreen formulator, I imagine this was done in an effort to address consumer complaints about the pasty feel of the original product.  While most people know that sunscreen helps protect from skin cancer, 51% of people do not wear it because of “an aversion to the texture” or feel*.  This is our biggest hurdle as sunscreen manufacturers and advocates of every day UV protection.  After all, what good is a sunscreen, be it “natural”, “safe”, or “organic”, if it’s simply not worn because it feels bad on the skin?  So, I applaud Jessica and team on addressing needed improvements to the product texture and feel.  If product texture is the biggest roadblock to customer compliancy, then it’s the first concern that must be addressed.  The next concern that runs in parallel, is protection efficacy.  While Honest has continued to defend the SPF and water resistance testing of the formula, they no doubt need to quickly and publicly present the 3rd party facility and efficacy tests (critical wavelength, SPF and water-resistance) to put consumers minds at ease.


Where I see the sunscreen market going awry is in the marketing of “healthy” as defined by a dogmatic list of ingredients without equal emphases on efficacy. While I whole-heartedly believe in the EWG’s work to educate the consumer on the dangers of exposure to chemicals and, with that, the awareness of reading ingredient labels, we must also understand that all skincare formulations are unique and each blend of ingredients, that make-up the sum of the final formulamust be tested and evaluated in combination.  What few consumers realize is that the EWG does not perform it’s own efficacy testing or require to review the 3rd party efficacy testing from brands.  Ratings analysis are based “on sunscreen ingredient lists obtained primarily from online retailers and the FDA online database of Over the Counter Drug Labels (FDA 2015b)”.  **Before the EWG promotes a ‘best in class’ list, this testing should be validated.


While in theory claims of “natural”, “organic” and “chemical free” sound “better for you”, this instance could potentially illustrate how they may not in fact be healthier — especially at the expense of a formula that does not actually protect your skin from UV exposure.  In my own 10 years of experience formulating sunscreen products, I have yet to be able to make an effective product with such a low level of zinc oxide and no additional active ingredients.  We’ve tried, we have failed and we have weighed the pros and cons of various formula combinations; in the end we’ve made thoughtful decisions based on a balanced mix of thewellness concerns and safety necessities of our trusting customer.  It is the responsibility of a brand to define its internal value set which every product, marketing asset, communication point, etc. must answer to.  At Supergoop!, we’ve always believed in the importance of formulating with non-controversial and non-irritating ingredients without compromising the efficacy of the sun protection delivered to the skin.  Because our skin has elephant-like memory, every sunburn increases your risk of skin cancer later in life.  As such, we take forward thinking sun care very seriously.  After all, what is the point in applying sun protection if, after several hours in the sun, you are left red, sore and blistered?  So, I ask, might it be time to re-evaluate what “healthy” sunscreen really means?








Join us Monday, August 18th for Suncare, Selfies & US Open Tickets with Maria Sharapova & Sephora


Maria Sharapova suncare


The weekend may have just started, but Monday 8/18 can’t come quick enough for us at Supergoop!.
Our co-owner, Maria Sharapova will be taking a break from the courts to meet and greet New York City beauty enthusiasts at the 5th Avenue Sephora store.  It’s going to be a fun-filled day of suncare, selfies and US Open tickets.


Here’s the schedule of events:

  • Suncare – Starting at 10am pop into Sephora 5th Ave (b/w 48th & 49th St) to meet one of our Sun Specialists and get your sun savvy makeover at the Beauty Studio with our SG! City Serum SPF 30, Anti-Aging Eye Cream SPF 37 and Daily Correct CC Cream SPF 35+.


  • Selfies – When you purchase two full-sized SG! products you’ll receive a super cute SG! tote bag, issue of Teen Vogue, a Sugarpova sweet treat & VIP access to meet Maria starting at 5pm. Not only will you get an autographed glossy of our beautiful ambassador of suncare, but you’ll have your photo taken with her on your own smartphone!


  • US Open Tickets – Once you’ve Supergoop!ed-up & taken your “selfie” with Maria, this is your ticket to enter to win 2 tickets to the US Open Quarterfinals. Simply upload your pic to Instagram with #LikeMeToUSOpen @supergoop and encourage your friends to “like” it. The pic with the most likes after 48 hours will be going to the US Open with Supergoop! (full contest details to be posted on Facebook Monday 8/18)

Looking forward to seeing you all there! Cheers to many aces and sun safe faces!!!

Made In The Shade


Last, but surely not least in our series of Melanoma Awareness sun safe tips is to seek out shade. It may seem obvious, but seeking shade while outdoors and avoiding direct sunlight is a must to minimize UV exposure. The sun’s rays are strongest between the hours of 10am and 4pm, so if you are outside for a long period during that time, it’s best to find a cool, shady area to hunker down under. Not sure how strong the sun is? Simply do a shadow test—if your shadow is shorter than you are, the sun’s rays are at their strongest level and it’s time to take cover.


But, be mindful as not all shade is created equal. Burning UVB rays can actually travel by indirect light, which is most often scattered by clouds or reflected off of surrounding areas like sand or concrete. But still, shade is better than no shade at all and here are a few ways to stay cool and protected.


Umbrellas are a great way to get some shade in areas that don’t provide any. One thing to note is that indirect light very often finds its way under umbrellas, usually because it is reflected off of sand and water. The amount of indirect UV exposure is proportionate to the amount of sky you can see, so the key to effective umbrella use is to cover as much area as possible—the bigger the umbrella the better!


Hats with Wide Brims
Although most people are good about putting sunscreen on their faces, often the top of the head and part in the hair is left unprotected. Luckily, there is a simple solution—wearing a wide brimmed hat! Research has actually shown that wearing a wide-brimmed hat can provide protection equivalent to SPF 5 for the nose, ears and neck. To get the optimal protection from your hat, make sure the brim is at least three inches wide. This way, it is able to cover a majority of your face. A lot of hats are now made with UPF fabric, so they offer even more protection. Plus, there are many stylish options to choose from, so you can stay sun safe while looking très chic!


Shade Structures
Putting up shaded areas around the house is a great way to provide a respite from the sun. There are many ways to do this, including extending the roof, creating a porch, or using fabric to create an awning or pergola. If you are creating a structure, keep in mind a few certain factors that contribute to the amount of shade it will provide. Be mindful of the size, the direction it faces and its relation to other shade structures such as trees or buildings. If you are using a fabric covering, there are companies, such as Sunbrella, that create durable outdoor fabrics that have a UPF factor to provide even more protection.


Staying in the shade is an important element in minimizing sun exposure, and when done in conjunction with the rest of our tips—checking your skin, wearing sunscreen, and covering up—you will officially be ready to safely start your day in the sun!

Under Cover

As the weather warms up, we tend to want to uncover ourselves. But staying covered is one of the key ways to enjoy the sun safely, and it’s important to do it smartly. Even if you are wearing clothes head to toe, UV rays can still find their way through certain fabrics and cause damage. Clothing actually has it’s own protective rating called UPF (Ultraviolet Protection Factor), which determines how much of the sun’s rays can penetrate fabric—think of it as sunscreen for clothes.  Fabrics that are woven more tightly provide a higher natural UPF, and many brands have developed their own unique fabrics that provide even stronger protection. Some even treat their fabrics with titanium and zinc oxide, UV-blocking ingredients that can be found in sunscreen. Clothing with a UPF of 50 (the highest rating you can have) blocks out at least 98% of UV rays. To put this in perspective, a regular cotton t-shirt only has a UPF of 5. In the past few years, UPF clothing has become ever more popular—there are now so many stylish options to choose from there’s no reason not to wear clothing with UPF! Here are some picks from my favorite sun-safe brands:


Cabana Life

Cabana Life combines fashion with function by offering stylish clothing with 50+ UV protection through patented SkinSafe™ Technology

Cabanalife cover up


Parsol Sun

A sun protective brand that merges style and function for sophisticated, active women who understand the need to protect themselves


Parasol Sun



J. Crew

This iconic brand, known for it’s classic style and dedication to quality, now offers a selection of rash guards and sun shirts with built in UPF 50 sun protection



j crew swimwear