BEHIND THE BRAND
Here at Supergoop! we think the sun rises and sets on skincare. In 2007, founder Holly Thaggard created the first line of advanced UV protective sunscreens with a singular purpose: to prevent sun damage 365 days a year and to say goodbye to the bad stuff, like parabens, petrochemicals, and fragrances. Supergoop! has since grown into a family of highly-technical skincare solutions, using the most powerful antioxidants and scientific ingredients that protect, combat the signs of aging, and promote healthier, youthful skin.
We also have a not-so-secret soft spot for kids. We’re focused on preserving their right to play outdoors while protecting their bright futures with the proper skincare. As a leader in advanced UV protection research, Supergoop! believes that healthy skincare habits must start early.
And we all know that kids learn best by example. That’s why our anti-aging, vitamin, and antioxidant-rich creams, lotions, and sunscreens are especially formulated for Supergoop! role models and adults. Protect, correct, repair, and restore with healthy ingredients that nourish your skin and support your active lifestyle. Keep doing everything you love to do under the sun, and know that we at Supergoop! are here to preserve your sunny disposition, both inside and out.