Media/Press
Hip Sunscreen for Babies,
Kids and Parents Announces West Coast Launch at Fred Segal, STUDIO
Photostable Avobenzone Sunscreen with Vitamins A, C and
E
April 29, 2007
Dallas, TX - "Scoop on the Goop!" If you haven't heard it yet,
get ready. Because
Doctor T's SPF 30 Sunscreen, Supergoop!, is the long sought after solution
that families have searched for when it comes to sun protection. A
product that is cool for kids (it even has a cool name!) that provides
both the convenience and friendly ingredients that parents look for
in a sunscreen formulated for the entire family.
STUDIO Fred Segal buyer, Nicole Duclos, says they are excited to find a stylish hypoallergenic product with Avobenzone and vitamins packaged for convenience. "The hardest part of application is having sunscreen handy and available when you need it", says Duclos. Supergoop's one and two ounce singles and 15 and 24 ounce pumps make it easy on Moms who can now have a stash of protection on hand at all times…one for the car or boat, one for the soccer, tennis, golf or diaper bag, school locker, backpack or ski jacket.
Doctor T's Supergoop! recently received the Gold Triangle Award by the American Academy of Dermatology for Excellence in Sun Safety. Its photostable SPF 30 aloe vera based formula provides weightless, dry touch, UVA and UVB, eco-friendly, protection for children and parents alike. Packed with vitamins A, C and E the oil, alcohol and PABA free, very water resistant sunscreen is approved for the youngest of babies to adults.
"Supergoop! was designed with families in mind," says Holly Thaggard, CEO of Doctor T's Supergoop!. We want this generation of children to understand the importance of sun safety enough to make sunscreen a part of their daily routine. Everything, from our logo and packaging to our website and 'Supergooper!' membership cards, is designed to appeal to kids. Gone are the days when parents had to chase their child around with a bottle of sticky lotion."
Thaggard says, "Kids come to know our illustrated Doctor T and are eager to learn more about his quest to protect the world around him. Once children understand the importance of something they become relentless in not only changing their behavior, but that of those around them. Supergoop! makes forming sun safe family habits easy."
Doctor T advises parents to use Supergoop! each
and every morning, year-round. Apply
liberally and frequently to avoid sun damage.
Doctor T's Supergoop! may be purchased at Fred Segal STUDIO, Santa
Monica, Stanley Korshak, Dallas, children's boutiques and online at www.supergoop.com.
About Supergoop!
Based in Dallas, Doctor T's Supergoop! was founded in 2006 by Holly Thaggard and her father-in-law, Dr. Al Thaggard, who recognize the importance of educating children about sun safety. "80% of sun damage occurs before the age of 18," says the Centers for Disease Control. Supergoop! is formulated, packaged and marketed to appeal to and encourage children to make applying sunscreen a daily habit. Due to the success of its initial launch through its "Scoop on the Goop!" program in elementary schools and country clubs, Supergoop! recently expanded to include a retail line. For more information, visit www.supergoop.com.
Supergoop Contact: Kelly Steelman @ 214-557-9906
